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Marketing resume example

A marketing manager whose bullets lead with results: pipeline, sign-ups and spend, not just campaigns run.

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Rachel Kim

Marketing Manager

rachel.kim@example.com|(503) 555-0139|Portland, OR|LinkedIn

Summary

Marketing manager with 5 years in B2B software. Plans campaigns from first idea to pipeline report, and knows which ones paid off.

Experience

Marketing Manager, Evergreen Cloud — Portland, OR

Jan 2022 – Present
  • Grew organic search traffic 3x in 18 months with an SEO content plan of 60 articles
  • Ran paid social and Google Ads with a $40k monthly budget, lowering cost per lead by 35%
  • Built HubSpot email nurture flows that turned 1,200 trial sign-ups into sales conversations

Marketing Specialist, Riverbend Analytics — Portland, OR

Jun 2019 – Dec 2021
  • Launched the company newsletter and grew it to 15,000 subscribers
  • Planned 6 webinars a year that each brought in 300+ registrations

Education

B.A. Communication

2015 – 2019

University of Oregon — Eugene, OR

Skills

SEO, Content strategy, Google Ads, Meta Ads, LinkedIn Ads, HubSpot, Email marketing, Google Analytics, Copywriting

What makes it work

  • ✓Tie campaigns to results: sign-ups, pipeline, revenue or cost per lead.
  • ✓Name the channels and tools you ran: SEO, paid social, HubSpot.
  • ✓Show that you can plan and measure, not only create.

Keywords recruiters search for

Use the ones you really have, in your bullets as well as in Skills.

  • SEO
  • content strategy
  • paid social
  • Google Ads
  • HubSpot
  • email marketing
  • campaigns
  • analytics
  • brand
  • lead generation

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